CPSM Certification Week

by admin / 23 September 2015 / No Comments

Your marketing skills are vital to the lifeline of your firm. Every day you contribute to your company’s growth by identifying new project opportunities, developing business relationships, and getting your company’s name in front of prospective clients. That’s your job as a professional services marketer or business developer in the design and building industry.
The Society for Marketing Professional Services offers a certification that recognizes the marketing and business development expertise you bring to the table in your firm: Certified Professional Services Marketer (CPSM)
Certification is a time-tested means of measuring a professional’s credentials. When you earn the CPSM designation, you position yourself among your peers as an industry expert committed to the highest standards of professional excellence. Further, your passion for continuous learning differentiates you from other professionals, and your expanding knowledge benefits your employer and advances your career.

Your achievement of the CPSM designation offers you these important benefits:

  • increased knowledge of strategic marketing
  • research and planning, client development, and organizational management
  • industry recognition of your professional
  • competence enhanced credibility with employers, clients, and peers
  • improved ability to compete in the job market
  • potential for increased compensation and benefits
  • opportunities for career advancement
  • public recognition in the architectural/engineering/• construction community, including avenues for leading, publishing, and presenting

The 150-question, multiple-choice CPSM examination tests the candidate’s knowledge of and ability to apply the Domains of Practice to the marketing of professional services in the design and building industry. To earn a passing score on the examination, a candidate must have broad and complete knowledge of professional services marketing.

The Domains of Practice for Professional Services Marketers
The foundation of SMPS’s Certified Professional Services Marketer Program is the Domains of Practice for Professional Services Marketers. To articulate and confirm the knowledge areas and skill sets critical to competence in the profession, SMPS commissioned a comprehensive practice analysis of professional services marketing in the design and building industry.

For more information on certification, check out SMPS HQ’s Certification page.

Eligibility Requirements

  • Possess a bachelor’s degree or an advanced degree plus four years of experience in marketing or business development for firms providing professional services, or
  • Possess an associate’s degree plus six years work experience in marketing or business development for firms providing professional services, or
  • Without a degree, have eight years of experience in marketing or business development for firms providing professional services

In addition, all candidates must pledge to abide by the CPSM Code of Ethics.CPSM Infographic

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