June
18,
2008 Event
Top Ten Issues
Every Marketer Faces –
Secrets to success on topics such as:
- The Proposal
Process – Putting
a solid process in place, Getting the right staff involved, Creating proposals
that stand out from the crowd
- Presentations-
The “Who, What and How” of putting together a winning presentation
and how to “critique” staff without being “critical”
- Tracking Leads – The
best resources and the questions every good marketer needs to be asking
- Dealing with difficult
people that don’t “Get” what we do. Creating
a good internal buzz that will get you heard and understood.
If you are responsible for any portion
of Marketing within your firm – this
is a session you Won’t Want to Miss
Speakers:
Jenifer Johnson, Principal of BNI Engineers is an industry leader with
nearly 20 years of marketing and business development experience in the A/E/C
industry. Her career in this industry began as a marketing coordinator
and today she oversees all marketing and business development efforts for an
international award winning engineering firm. In her role as a principal
of the firm, she oversees and directs corporate strategy and market sector specific
efforts for all of the firms’ national offices. She has previously
served as President and Board Member of the SMPS South Florida Chapter and has
chaired the Emerging Leaders SMPS national committee. Today, Jenifer serves on
the SMPS South Florida Board as an Advisor and on the Board of Directors for
Women in Distress.
Lilian Chiu is the
Founder and Creative Director of Morgan Environments, a professional consulting
firm created to fill the void of marketing and business development support needed
in the A/E/C industry. Lilian has over 20 years of experience specific to the
A/E/C industry. She oversees all
creative and strategic projects for the firm including competitive analysis and
market sector specific campaigns; proposals and RFP design; shortlist presentation
development; and strategic market sector research and analysis. Lilian
has served as the National Director of Marketing for a 350 person international
A/E design firm where she focused on Corporate Commercial, Higher Ed, K-12 and
Hospitality markets. She has also served as Director of Marketing for Perkins+Will,
and as Business Manager and Principal of her own 40 person architectural and
interior design firm. Today she serves on the Board of Directors
of the US Green Building Council and the Miami Chapter of the AIA as well as
Chair of the Beacon Council subcommittee on Sustainability; she routinely speaks
on the topics of marketing, business development and strategy.
Date: Wednesday,
June 18, 2008
Times:
Registration/Networking:
11:30 am - 12:00 pm
Luncheon/Speakers::
12:00 - 1:30 pm
Place:
Embassy
Suites - Fort Lauderdale
1100 Southeast 17th Street
Fort Lauderdale, Florida 33316
(954) 527-2700
Click
to register
for event
To
view invitation click here
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to
print invitation
Directions: Florida Turnpike - Exit
595 East, exit US 1 North, turn right on S.E. 17th Street Causeway.
Interstate 95 - Exit 595
East, exit US 1 North, turn right on S.E. 17th Street Causeway.
Interstate 595 - Exit US
1 North, right on S.E. 17th Street Causeway.
This event sponsored by
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