Great
news! This program is approved for 4 AIA LUs and the early bird
registration fee is extended until July 31. Don't miss this opportunity,
register now!
We are all aware
of the change. Owners are demanding excellence not only in your
services but in your presentations. It is crucial to produce an
excellent presentation in order to have an advantage over your competition
and to win a project. Competition is pushing every firm to prepare
aggressively for presentations. But once you have the theme, the
content, the graphics, you need a speaker. Where do you find one?
No need to search further, find the public speaker in you.
This program
brings a jolt of high-energy, practical and experiential techniques
that produce lasting changes in communication for the A/E/C industry.
You will learn new strategies and approaches to develop skills and
confidence. Learn the techniques and practice them with professional
speaker and trainer, Anne Freedman.
Pre-planning
tactics to help assure a “yes” response and solid
“connection”
Six
techniques to open with impact
Closing
strategies that promote action
The
role of acting, voice control, gestures, and body language
Using
visuals without PowerPoint abuse
This program
is designed for Principals, Marketing Directors, Project Managers
and other Firm Leaders that are called upon to present to potential
clients, or other public groups on behalf of their companies. The
curriculum has been specifically tailored to the A/E/C industry.
Place:
Hilton Fort Lauderdale Airport Hotel
1870 Griffin Road
Dania Beach, Florida
Cost: Early
Bird Special (register by July 31): $110 members/$130 non-members*
Registration
after July 31: $130 members/$150 non-members*
*Special
discount: 20% discount for additional attendees from the same firm.
Note: Discount will be refunded once payment has been received &
group discount approved.
Time:
Registration & Networking:
8:30 - 9:00 am
Breakfast
/ Program:
9:00 am - 12:30 pm
.
Directions
to the Hilton Fort Lauderdale Airport Hotel
Continuing
Education Credits for CPSMs
All programs offer SMPS Continuing Eduction Units (CEUs),
awarded according to the following scale: 1 contact hour = 1 CEU.
This program
relates to: Domain 3: Client and Business Development
Speaker
Bio's:
Manuel
A. Mencia
Manuel (Manny) A. Mencia, is Sr. Vice President and Chief Operating
Officer of the International Trade and Business Development unit
of Enterprise Florida, Inc. Enterprise Florida, Inc. (EFI) is a
not-for-profit government business partnership established to guide
the development of Florida’s economy.
The mission
of EFI is to support business growth and assist companies in the
creation of jobs by coordinating the State of Florida's economic
development and international trade programs and by promoting Florida
as a competitive global business center.
The International
Trade and Business Development unit is headquartered in Miami and
maintains offices in six Florida cities as well as fourteen countries
around the world.
In 1999, Export
Magazine and the Council for Urban Economic Development (CUED) conferred
their Gold Award to EFI’s Division of International Trade,
as the best statewide export development organization in the country.
In 2001, EFI received the prestigious Presidential E-Award for Export
Development in its first year of eligibility.
Mr. Mencia joined
Enterprise Florida in 1996. Prior to that he served as Vice President
of World Marketing at The Beacon Council between 1992 and 1996.
He has acquired
extensive international trade expertise, having served in various
executive positions at the Florida Department of Commerce between
1977 and 1991.
He serves on
the Board of Directors of the Florida Export Finance Corporation,
World Trade Center-Miami, Florida Trade Partners Alliance, Southeast
U.S. - Japan and the Florida District Export Council.
In 1990, the
U.S. Hispanic Chamber of Commerce selected Mr. Mencia as Government
Hispanic Business Advocate of the Year. In 2003, the International
Business Council of South Florida named him International Businessman
of the Year.
Mr. Mencia obtained
a Bachelor of Science degree from Florida International University
in Education and a Bachelor of Arts degree from St. Thomas University
in Political Science.
Yamilee
Bastien
Yamilee Bastien is a diplomat in the US Foreign Commercial Service
currently serving a domestic tour at the Miami US Export Assistance
Center
Before joining
the U.S. Commercial Service, lived and worked in over a dozen countries.
She has worked as a small business advisor and trainer with international
organizations, including the United Nations, and with several Federal
government agencies, such as the State Department, US Agency for
International Development (USAID), and the U.S. Peace Corps.
Yamilee was
born in Washington, DC and grew up in Miami, FL. She received her
B.A. in International Relations (with a certificate in Latin American
and Caribbean Studies) from Florida International University (FIU).
She spent her first year of graduate school in Bologna, Italy and
earned her M.A. in International Law and International Economics
from Johns Hopkins University’s School of Advanced International
Studies (SAIS).
She will start
her next overseas assignment in Fall 2010 in Brazil.
Sarah
Cook
Ms. Cook entered the Foreign Commercial Service in March 2009 with
seven years experience at the Dept of Commerce headquarters in the
Market Access and Compliance Division. For Broward and Miami-Dade
counties, Ms. Cook covers the professional services portfolio. In
Broward, she also works with the apparel and textiles, industrial
chemicals, and plastics sectors.
Previously,
Ms. Cook served as the Desk Officer for Paraguay and lead program
manager for the Good Governance Program, an anti-corruption program
in seven countries in Latin America. In that role, she worked with
local business associations and government officials to build private/public
sector coalitions that promote transparency and corporate responsibility.
She also held leadership roles in several high-profile initiatives,
such as the 2007 and 2008 Americas Competitiveness Forum, which
attracted over 800 public and private sector participants from 30+
countries, including three Latin American heads of state; and the
U.S.-Brazil CEO Forum, in which 20 leading CEOs in the U.S. and
Brazil gave industry-specific policy recommendations to Presidents
Bush and Lula. Ms. Cook started her career at Commerce as a Program
Officer for the Inter-American E-Business Fellowship Program.
Prior to Commerce,
Ms. Cook served for over two years in Turkmenistan as a U.S. Peace
Corps Volunteer, and worked in the non-profit and academic sectors
in adult basic education and desktop publishing. Ms. Cook holds
a Master’s degree in International Development from the University
of Denver and a Bachelor of Arts in Political Science from Oklahoma
State University. She speaks some Spanish, Russian and French, enjoys
salsa and tango dancing and is looking forward to serving the business
community of South Florida.
August 12
2009
Meet
the New Board - Social
Check
back shortly for details on this event
Date: Wednesday,
August 12, 2009
Rescheduled
Check back soon
Professional
Presentation Skills and
Presentation Best Practices
from a Client Perspective
Morning
Session Event Description:
Professional
Presentation Skills
Internationally-recognized presentation coach and
communications consultant Anne Freedman of SpeakOut, Inc. will conduct
a presentation skills workshop customized for Principals, Project
Managers, and Marketing Professionals in the A/E/C industry.
Afternoon
Session Event Description:
Presentation
Best Practices from a Client Perspective
Join Miami Dade College for an informal discussion on presentation
best practices for the College. Discussion will include an overview
of the new selection process and protocol, as well as a discussion
of how to make effective presentations following their new process.
The panel includes frequent selection committee members:
Carlos
Dougnac,
Associate V.P. of Design and Construction and College Architect
Curtis
Reynolds,
Vice Provost for Facilities Operations
Ayman
El Baz,
Director of Construction
Please join us for this in-depth Q&A about effective selection
committee presentations.
Complete Program
Registration:
$125/pp includes the presentation skills training and the client
roundtable.
In order to facilitate the one-on-one nature of these sessions,
we have limited the number of attendees for this event - pre-registration
is required.
Date: TBD
Place:
Hilton Fort Lauderdale Airport Hotel
1870 Griffin Road
Dania Beach, Florida
Cost:
$125 per person
Time:
8:30 am - 9:00 am
Registration
9:00
- 11:30 am
Presentation Skills Workshop
11:30
- 1:30 pm
MDC Client Panel
Continuing
Education Credits for CPSMs and AIA CEUs
All programs offer SMPS Continuing Education Units (CEUs), awarded
according to the following scale: 1 contact hour = 1 CEU.
Directions
to the Hilton Fort Lauderdale Airport Hotel
Special
Thanks to this month's sponsors:
PAST
EVENTS
June
24
2009
Business
Internationally
Looking
for more work? Interested in expanding your business internationally?
Enterprise Florida, Inc. (EFI) is a not-for-profit government business
partnership established to guide the development of Florida’s
economy. The mission of EFI is to support business growth and assist
companies in the creation of jobs by coordinating the State of Florida's
economic development and international trade programs and by promoting
Florida as a competitive global business center. EFI will share
information on the resources, including grant opportunities, available
to companies that want to export their businesses to international
markets.
Speakers:
Manuel
(Manny) A. Mencia
Sr. Vice President and Chief Operating Officer of the International
Trade and Business Development Unit of Enterprise Florida, Inc.
Yamilee
Bastien
International Trade Specialist
U.S. Export Assistance Center
U.S. Department of Commerce
Sarah
Cook
Foreign Commercial Service
International Trade Administration, United States Department of
Commerce
Date: Wednesday,
June 24, 2009
Place:
Hilton Fort Lauderdale Airport Hotel
1870 Griffin Road
Dania Beach, Florida
Cost:
$35 members / $45 non-members and walk-ins
Time:
Registration 11:30 am - 12:00 pm
Presentation and Lunch 12:00 pm - 1:30 pm
.
Directions
to the Hilton Fort Lauderdale Airport Hotel
Manuel
A. Mencia
Manuel (Manny) A. Mencia, is Sr. Vice President and Chief Operating
Officer of the International Trade and Business Development unit
of Enterprise Florida, Inc. Enterprise Florida, Inc. (EFI) is a
not-for-profit government business partnership established to guide
the development of Florida’s economy.
The
mission of EFI is to support business growth and assist companies
in the creation of jobs by coordinating the State of Florida's economic
development and international trade programs and by promoting Florida
as a competitive global business center.
The
International Trade and Business Development unit is headquartered
in Miami and maintains offices in six Florida cities as well as
fourteen countries around the world.
In
1999, Export Magazine and the Council for Urban Economic Development
(CUED) conferred their Gold Award to EFI’s Division of International
Trade, as the best statewide export development organization in
the country. In 2001, EFI received the prestigious Presidential
E-Award for Export Development in its first year of eligibility.
Mr.
Mencia joined Enterprise Florida in 1996. Prior to that he served
as Vice President of World Marketing at The Beacon Council between
1992 and 1996.
He
has acquired extensive international trade expertise, having served
in various executive positions at the Florida Department of Commerce
between 1977 and 1991.
He
serves on the Board of Directors of the Florida Export Finance Corporation,
World Trade Center-Miami, Florida Trade Partners Alliance, Southeast
U.S. - Japan and the Florida District Export Council.
In
1990, the U.S. Hispanic Chamber of Commerce selected Mr. Mencia
as Government Hispanic Business Advocate of the Year. In 2003, the
International Business Council of South Florida named him International
Businessman of the Year.
Mr.
Mencia obtained a Bachelor of Science degree from Florida International
University in Education and a Bachelor of Arts degree from St. Thomas
University in Political Science.
Yamilee
Bastien
Yamilee Bastien is a diplomat in the US Foreign Commercial Service
currently serving a domestic tour at the Miami US Export Assistance
Center
Before
joining the U.S. Commercial Service, lived and worked in over a
dozen countries.
She has worked as a small business advisor and trainer with international
organizations, including the United Nations, and with several Federal
government agencies, such as the State Department, US Agency for
International Development (USAID), and the U.S. Peace Corps.
Yamilee
was born in Washington, DC and grew up in Miami, FL. She received
her B.A. in International Relations (with a certificate in Latin
American and Caribbean Studies) from Florida International University
(FIU). She spent her first year of graduate school in Bologna, Italy
and earned her M.A. in International Law and International Economics
from Johns Hopkins University’s School of Advanced International
Studies (SAIS).
She
will start her next overseas assignment in Fall 2010 in Brazil.
Sarah
Cook
Ms. Cook entered the Foreign Commercial Service in March 2009 with
seven years experience at the Dept of Commerce headquarters in the
Market Access and Compliance Division. For Broward and Miami-Dade
counties, Ms. Cook covers the professional services portfolio. In
Broward, she also works with the apparel and textiles, industrial
chemicals, and plastics sectors.
Previously,
Ms. Cook served as the Desk Officer for Paraguay and lead program
manager for the Good Governance Program, an anti-corruption program
in seven countries in Latin America. In that role, she worked with
local business associations and government officials to build private/public
sector coalitions that promote transparency and corporate responsibility.
She also held leadership roles in several high-profile initiatives,
such as the 2007 and 2008 Americas Competitiveness Forum, which
attracted over 800 public and private sector participants from 30+
countries, including three Latin American heads of state; and the
U.S.-Brazil CEO Forum, in which 20 leading CEOs in the U.S. and
Brazil gave industry-specific policy recommendations to Presidents
Bush and Lula. Ms. Cook started her career at Commerce as a Program
Officer for the Inter-American E-Business Fellowship Program.
Prior
to Commerce, Ms. Cook served for over two years in Turkmenistan
as a U.S. Peace Corps Volunteer, and worked in the non-profit and
academic sectors in adult basic education and desktop publishing.
Ms. Cook holds a Master’s degree in International Development
from the University of Denver and a Bachelor of Arts in Political
Science from Oklahoma State University. She speaks some Spanish,
Russian and French, enjoys salsa and tango dancing and is looking
forward to serving the business community of South Florida.
May 7 & 8
2009
2nd
Annual SMPS Florida Regional Conference
Take
the "EEK" out of the economy!
Ritz-Carlton,
Sarasota
Join your colleagues
and clients to learn about new and innovative ways to market in
the current economy. We’ve assembled a panel of experts for
a day and a half of interactive sessions on where the work is, how
to get it, and how to keep it - all while achieving your personal
goals in the process!
Program
Highlights Include:
BD's
Role in "Closing the Deal"
Spending
Your Market Intelligence Dollars Wisely
The
Upside of a Down Market
8
Secrets to Establishing an Unforgettable Personal Brand
From
Membership to Leadership
The
Extreme Marketing Makeover
Developing
and Executing a Winning Strategy for Major Pursuits
Building
Your Professional Brand through Networking Etiquette
Plus...
Keynote Address: With the economy on everyone’s mind
and projections showing a continued slide until 2010, there are
things we can do to prepare and provide for our future and the future
of our firms. We will feature Dr. Sean M. Snaith, Ph.D. to discuss
what the future holds for the nation, Florida and the design and
construction industry. He has been ranked among the most accurate
forecasters by Bloomberg News!
Clients Talk Back About Business Development: A
not-to-be missed panel of owners and clients from across the industry
will share their likes, dislikes and future plans.
Conference and room rates to fit your budget! Use code: "smpssmpa"
to take advantage of conference discounted room rates! The Ritz-Carlton
has extended this incredible rate through the weekend too, but reservations
must be made by April 7, 2009 to receive discount. Visit http://www.ritzcarlton.com/en/Properties/Sarasota/Default.htm
or call 1.800.241.3333.
South Florida Business Expansion Report
presenting by The Beacon Council and
South Florida Workforce
Want
to know what new businesses are moving to South Florida? Please
Join Charita D. Allen Vice President, Urban Initiatives Economic
Development for The Beacon Council to learn more. Ms. Allen will
share with us the economic development efforts of the Beacon Council,
the various incentive programs available for companies choosing
to expand and locate in South Florida, and will highlight the companies
they are targeting for South Florida expansion.
In
addition, Cheri Kavehersi with South Florida Workforce will provide
an overview of state and locally funded workforce programs and services
available to employers at no cost. These services range from job
recruitment and placements to training grants and the funding of
customized training programs. This is valuable information for Principals
and operating officers facing personnel changes.
This
program is a great way to identify some new leads and to focus your
strategic marketing efforts. It will also help you make the most
of the resources available to your company. Don’t miss it!
PLEASE
NOTE: REGISTRATION IS CLOSED FOR THIS EVENT!
Date: Wednesday,
April 29, 2009
Time:
Registration:
11:30 am - 12:00 pm
Luncheon/Presentation:
12:00 - 1:30 pm
Place:
Hilton Fort Lauderdale Airport Hotel
1870 Griffin Road
Dania Beach, Florida
Get
a piece of the pie:
How to Get Federal Government Contracts-Certification and Marketing
Techniques
SPEAKER:
Lourdes Martin-Rosa, Government Business Solutions
Over
$12 Billion was awarded last year to certified small business firms.
The new Economic Stimulus budget includes even greater opportunities
for small businesses for the next several years. Of course to have
a chance to contract for this work you will need to have the proper
certifications and understand how to complete the government contract
documents.
Do you know what to do? This program will help you to:
Prepare
your marketing plan to capture these new contracting opportunities.
Take a
look at how the Federal Government divides its contracting budget
Identify
the opportunities that are available with the government procurement
sector
Learn
how to use a FREE website from the government to get your firm
certified
If
you are not a small firm, this program is still for you! Find out
where to locate certified firms that are looking for teaming opportunities.
8(a) certified firms may form joint ventures and teaming arrangements
to bid on contracts, enhancing their ability to perform larger prime
contracts.
Lourdes
Martin-Rosa, founder of Government Business Solutions, has developed
the “Gain a Competitive Edge in Government Contracting”
workshop with easy to understand step-by-step instructions on how
to prepare the certifications, and what to do after obtaining certification;
such as effective marketing techniques that help you win government
contracts. Government Business Solutions is teamed up with WBENC
(Women’s Business Enterprise National Council), the U.S. Women’s
Chamber of Commerce, the Minority Business Development Council,
Latin Builder’s Association and Builder’s Association
of South Florida.
"The Upside to a Down Market: Federal Military
Construction"
$60 Billion of Opportunities
Please
join us for Briefings and Q & A from Military Construction Leaders:
MODERATOR:
Kent Long, SVP and Business Unit Leader for Federal
Projects
Balfour Beatty Construction
PANEL:
Commander Kevin Roye,P.E.
IPT Leader South Atlantic, NAVFAC Southeast
Kevin
Powell, P.E.
Area Engineer, US Army Corp of Engineers
Captain
Michael Blount CEC, USN (Ret)
Society of Military Engineers - Past President,
Vice President of Operations, Balfour Beatty Construction
PLEASE
NOTE: REGISTRATION IS CLOSED FOR THIS EVENT!
Date: Wednesday,
March 11, 2009
Place:
Renaissance
Fort Lauderdale - Plantation Hotel
1230 South Pine Island Road, Plantation
Cost:
$65 members / $85$75
non-members and walk-ins
*SMPS
is sensitive to the economic conditions and therefore we have lowered
our non-member and walk-in
price to $75. Those that have paid
will be refunded the difference*
Building
Strength: Your Brand.
Who Will You Need To Be In 2009?
Joint
event with Morgan Environments
Join
Bruce Turkel in a lively discussion on how to revamp your brand
in this economy and how to recreate yourself and your firm to be
positioned for success in 2009. Who will you be in 2009 —
who will you need to be? How will you recreate, reposition and rethink
yourselves?
The new year
is a time to rethink goals, analyze your corporate presence and
compare yourself to your competition — can your brand withstand
the 2009 year? Bruce Turkel and his branding company TURKEL have
been at the heart of such brands as SONY,
HBO, University of Miami, Showtime, Black & Decker, United Way,
Charles Schwab, ACLU, Beacon Council, FIU, Citigroup, Hilton, and
Bacardi to name a few. Spend an evening with a true
genius of reinvention and building brand strength. Join the expert
the nation's top companies turn to for real insight into the growth
of their companies for a fun-filled energetic evening of insight.
PLEASE
NOTE: REGISTRATION IS CLOSED FOR THIS EVENT!
Date:
Tuesday, February 3, 2009
Place:
Miami Dade College
Kendall Campus, Building 6
Room 6120
11011 SW 104 ST
Miami, FL 33176
305-237-2000
“Miami-Dade County: All-in-One”
Certification, Selection, Minority
Requirements and EDP
With the much
anticipated Economic Stimulus program on the horizon now is the
time to ensure that you are prepared to respond to future opportunities
at Miami-Dade County. The Capital Improvements Department has prepared
a customized presentation for our SMPS audience that includes a
review of the Technical Certification process and the new forms
and selection procedures in place for the proposal process. In addition,
the SBE Department will explain the proper way to include CBE certified
firms on your team, and which forms you need to use to avoid disqualification.
The Equitable Distribution Program (EDP) and the Miscellaneous Construction
Projects (MCC) will also be reviewed And, there's more! Did you
know that you can get projects without going through a two-tier
selection process?
In today's economy,
you cannot afford to make mistakes! Sign up now and make sure your
firm is prepared!
Capital Improvements
Department Speakers: Luisa
Millan-Donovan, Chief of Professional Services Jamila Gibson, Technical Certification Vivian Walters, CBE Department Elizabeth “Biba” Zabowski, Equitable
Distribution Program
PLEASE
NOTE: REGISTRATION IS CLOSED FOR THIS EVENT!
Date: Wednesday,
January 28, 2009
Place:
City of Coral Gables Youth Center
405 University Drive, Coral Gables, FL 33134
Tel: (305) 460-5620
Panelists:
Phillip Allen – Director, Port Everglades
John
Finotti – Spokesman for the Florida Maritime Leadership
Coalition
Jeff
Wiedner – Mobility Manager District Four –
Seaport Coordinator
Over the next
five years Florida seaports have programmed $2.6 billion in capital
improvements. Strategic, market-driven priority projects are critical
to the development of these ports and to the A/E/C industry. The
ever changing market demands and global environment are reflected
in the 2008 update to the 5 Year Capital Improvement Seaport Plans.
Join Director
Phillip Allen (Port Everglades), Seaport Coordinator Jeff Wiedner,
(FDOT) Mobility Manager for District Four and John Finotti (Florida
Maritime Leadership Coalition) for a "State of the Ports"
presentation discussing future development and the 5 Year Capital
Improvement Program for 2007-2012 for the State of Florida. Among
topics discussed will be an overview of funding of Florida ports
projects and insight into the proposal and selection process –
giving insight into being successfully awarded contracts with these
agencies. Whether your firm has experience in maritime and ports
or not, this is the year to expand outside your market sectors and
build relationships in the industries that will undoubtedly be aggressive
markets in the coming years.
PLEASE
NOTE: REGISTRATION IS CLOSED FOR THIS EVENT!
Date: Wednesday,
January 14, 2009
Place:
Signature
Grand
6900 State Road 84, Davie, FL
(954) 424-4000
This
event is proudly sponsored by
Anderson Moore Construction
December 3
2008
$600M in Projects Fast Tracked thru Economic Stimulus
Ordinance in Miami Dade County
Will you know how to take advantage of this opportunity?
Panelists:
Johnny Martinez
Director, Office of Capital Improvements
Luisa Millan Donovan
Chief Professional Services Div., OCI
The Economic
Stimulus Ordinance proposed by Mayor Carlos Alvarez and approved
by the Board of County Commissioners on July 17, 2008 is intended
to expedite the process of awarding contracts for County Capital
projects in order to get already funded projects underway more quickly.
The ordinance
put in balance for the next 2 years, streamlines the bid
award process and fast tracks more than $600m in projects over the
next 12 to 18 months.
Join Johnny
Martinez, Director, Office of Capital Improvement and Luisa Millan
Donovan, Chief Professional Services Div., OCI as they
speaks candidly with SMPS membership on how this ordinance affects
the architectural, engineering and contractor community and how
this ordinance will stimulate the economy.
PLEASE NOTE: REGISTRATION IS CLOSED
FOR THIS EVENT!
Date: Wednesday,
December 3, 2008
Place: Hyatt
Regency Miami
400 SE 2nd Avenue
Miami
Boardroom Series:
Healthcare Forum – Bridging the Markets.
A discussion
about current work, future trends, innovation and client needs in
the healthcare market. Listen to Bob Nowlan of Miami Children's
Hospital and Tim Munson of Baptist Health Services discuss current
and future healthcare work at their institutions. These leaders
in the industry will share with you their recent accomplishments,
future work and their needs for the coming years; learn their long
and short term goals and what you need to know to be a successful
part of this strong and ever expanding industry. 2 AIA CEU
PLEASE NOTE: REGISTRATION IS CLOSED
FOR THIS EVENT!
Date: Wednesday,
November 19, 2008
Times:
12:00 pm - 2:00 pm
Place:
Note Revised Location for November 19, 2008:
Compass Office
Solutions
3320 Enterprise Way
Miramar, Florida 33025
(954) 430 4590
Contact the day of the event - (305) 338 2407
Healthcare:
Critical Marketing & BD Strategies
for Today’s Healthcare Industry.
Marcia Musico, Senior Principal of TLC Engineering
for Architecture, a 55 yr industry leader in marketing healthcare
professional services for the A/E/C industry speaks to an intimate
group about specific strategies for success in today’s and
tomorrow’s healthcare market. Ms. Musico will identify key
markers that insulate the healthcare industry from the affects of
a slumping market and will share her strategies for identifying
future work; outlining best practices for pursuit of this work;
and will share her experience on what healthcare clients are looking
for from their architects, engineers and contractors. She will additionally
discuss the benefits and challenges of the industry and the various
building and project types within this industry. The attendee will
learn about key strategies of successful healthcare design firms
and how to strengthen their existing relationships within this industry.
The workshop is intended for both firms with existing work in the
healthcare industry and those who are looking to break into the
healthcare industry to diversify their practice. Ms. Musico will
conduct a hands-on workshop with open question and answer sessions
that will provide candid advice and some best practices used in
her own professional career.
PLEASE
NOTE: REGISTRATION IS CLOSED FOR THIS EVENT!
About the speaker:
Ms. Musico, is a Senior Principal overseeing the healthcare marketing
and business development efforts at TLC Engineering for Architecture.
At 400 people, TLC is one of the largest MEP and Structural Engineering
firms in the country leading the healthcare design industry, over
30% of firm overall projects are in the healthcare market. In addition
to hospitals and medical centers, TLC designs free standing emergency
surgery centers, ambulatory care centers, medical office buildings,
cancer centers, imaging centers and senior housing. Major healthcare
systems are represented in their portfolio, including Florida Hospital
Health System, Adventist Health, Community Health System, Baylor,
Orlando Health, Ascension Health, Baptist Health South Florida,
Catholic Health Initiatives, and Health First.
October 8
2008
Digging Deeper:
How to Learn What Your Clients Really Think
88% of AEC clients are considering switching their
professional services provider.*
Do you know what your clients are thinking?
This informative session will provide you with valuable
insight and practical steps to discover what’s really on your
clients’ minds. You will learn:
• Why it’s important to do more than client post-project
interviews
• What types of questions generate the most
valuable responses
• How to approach clients for information
• How to win clients’ confidence so
they will confide in you
• How to use the information you’ve
gleaned
• How to follow up and measure the results
of your efforts
Don’t be caught by surprise. Understand your
clients. Really.
* Source: How Clients Buy: The Benchmark Report
on Professional Services Marketing and Selling from the Client Perspective,
2005
About the speaker:
Mindy Frink is the Director of Continuing Education and Director
of Communications for The Beck Group, a national development, planning,
architecture, interior design and construction firm, headquartered
in Dallas.
xxxFor
questions regarding programs
xxxPlease click
here
SMPS South Florida Blogs
We now invite members
to join in with their comments and news at our blog page. Click here
to see what other members have to say.
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SMPS
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